iEntry 10th Anniversary
RSS
Contact
 |
|
Microsoft And Yahoo Seal The Deal 
By: Jordan McCollum 2009-12-08 Friday brought Microsoft and Yahoo one step closer to the search deal they announced in July. The terms of the deal received final approval from two very important groups -- Microsoft and Yahoo. Although the two were supposed to have the details hammered out by late October, they took a few extra weeks to refine their agreement. This agreement still needs regulatory approval, and such agencies as the US Department of Justice are on the record as saying they will scrutinize the deal closely. Meanwhile, the deal isnt projected to warrant much concern from the European Commission"but the DOJ is probably the bigger concern. Not only are both companies headquartered in the US, but also scrutiny from the Department of Justice"and threats of anti-trust action"ultimately killed a search ad deal between Yahoo and Google last year"will the Bingahoo deal suffer the same fate? Should the DOJ treat Microsoft and Yahoo differently since theyre not the dominant search engine, or would that be unfair? Is the Yahoo-Microsoft deal the lesser of two evils, and the only chance to unseat Google in the near future? Or does the deal merit more scrutiny from the DoJ? Comments Tag: Yahoo Microsoft Merger Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  View All Articles by Jordan McCollum About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
1998-2009
All Rights Reserved. Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
