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Bing Wants In With The In Crowd 
By: Jordan McCollum 2009-12-04 Two years ago, Microsoft bought a 1.6% share of Facebook for $240M. In exchange, Microsoft Live (and now Bing) provided web search for the most popular social network... ...in the world. Two months ago, the two companies entered another deal with Bing to integrate public updates on the social network into Bing search results on real time searches. Okay, this time, its not really that big a deal, but Bing and Facebook are here yet again, reminding us all how buddy-buddy they are (and thus how cool Bing is, really, guys, can I play now?). As part of their continuing $100M marketing blitz, Bing is running a contest with Facebook. The theme is hometown pride. (Ive got this great picture of my son. . . .) and the winning image will be featured as the Bing background on January 6. This is similar to a contest run this summer. Maybe this time they can break 100,000 Facebook fans. What do you think? Will Bings efforts net them more popularity? Comments Tag: Bing Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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