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Black Friday Product Search Up 20% From 2008 
By: Matthew Elshaw 2009-12-01 Google have released search figures that show queries for Black Friday rose by more than 20% compared to last year. Furthermore, searches for black Friday sales and black Friday ads also showed impressive growth, rising 50% compared to 2008. Black Friday (the Friday after thanksgiving) typically marks the start of the holiday shopping season for consumers in the U.S. The figures show that more consumers are taking advantage of the black Friday deals offered by various retailers on this day. The Google retail blog also shared some of the fastest rising search terms on the day, which included:
Hitwise also published their own stats about black Friday, which shows that big retailers like Amazon, Walmart and Apple saw a surge in traffic on the day.
If youre looking for advice to boost your holiday sales, check out our post on Cyber Monday. Comments About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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