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Google Readies New Ranking Factors

By: Matthew Elshaw
2009-11-23



Google have given webmasters a strong indication that the speed of your website may become an organic ranking factor in 2010!

Heres what Googles Matt Cutts has to say on the issue:

Historically we havent used it in our search rankings, but a lot of people within Google think that the web should be fast, it should be a good experience and so its fair to say if youre a fast site, maybe you should get a little bit of a bonus, or if you have an awfully slow site, maybe users dont want that as much.

Google already considers page load times as part of the AdWords quality score, so its a logical step for this to be included in organic listings too.

While its unlikely to have a huge impact on rankings (there are over 200 other factors) it would be a smart decision to prepare for its introduction ahead of time and get your site loading as fast as possible. Here are a couple of tools which can help you get started:
  • Googles Page Speed Tool " This is a firefox plugin from Google that enables you to see which areas of your site need improvement.
  • WebPageTest.org " Another speed tool which provides optimization recommendations and other interesting stats.

Need to secure your Google listing?G-Boost provides guaranteed inclusion and ongoing link building each month. Learn more.

Comments


About the Author:
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.


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