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AdSense Supastar, That Is What You Are 
By: Andy Beal 2009-11-19 AdSense publishers, I have some startling news for you: Some of the ads displayed on your site are not that contextually relevant! I know some of you are now saying, well, duh! but even Google is starting to admit that its showing some ads"when perhaps it shouldnt. OK, so Google didnt actually admit that"at least not explicitly. It did, however, start testing a new Featured Ad format that will highlight AdSense ads that are more relevant than others. A pretty little star, and a Featured Ad rollover is being tested on a small batch of AdSense ads. According to Google: "We are currently running a limited test in which a small number of users are seeing ads that are marked based on signals related to quality and relevance. This experiment is part of our ongoing efforts to help users find what theyre looking for, and were closely monitoring feedback." Methinks that this is less about rewarding quality ads and more about increasing click-throughs with a stronger call-out. 
Comments Tag: Google AdSense Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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