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Google Aquires Admob 
By: Navneet Kaushal 2009-11-10 Google has acquired AdMob, the popular mobile display ad technology provider for $750 million in stock. The acquisition is definitely going to enhance Google's hold over mobile advertising and advertisers as well as publishers will now get more options in this particular area. The ad stats provided on Google reports say that Android and iPhone users are the ones who browse the Internet more than anybody else and have contributed to Google's 5x mobile search growth in the past two years. Moreover, these users spend around 90 minutes every day using AdMob application on their devices. As Google is developing more effective tools for making, serving and analyzing the emerging mobile ads formats, the deal will be of great help to it. The new marketing media has benefits like:
About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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