Earlier this week, Google announced the launch of the Google Merchant Center, which allows business owners to submit any product-type items to Google. These product listings can then be used to help shoppers find your site using Google Product Search, Google.com or even integrated with your AdWords campaigns.

To get started and submit your products, visit the Google Merchant Center page and upload your items via data feeds or direct uploads. Once these have been submitted successfully you can then check the status of your items and get information on the performance of your listings. Heres a screenshot of the dashboard which includes performance stats:

The Merchant Center is a spin off from Google Base, which will still be available for the submission of other (non-product) structured content. To transition any of your current product listings from Google base, simply sign in to the Merchant Center using the same Google account and your existing feed details should be there.

Submitting your products is free and only takes a few minutes so Id recommend giving it a shot if you have any suitable products! For more details, head over to the new Google Merchant Blog.

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