As Bings market share continues to grow in the couple of months since launch, it might be time for Google to go into defensive mode and bring out something new.

Sure, weve seen the release of a new Google search engine, sandbox, but it appears to be in the very early stages of development and not being taken up by the broad public. Google need a fix and quickly.

So, how can Google put the pressure back onto Bing? The answer might just be in AJAX.

Google AJAX search is a search functionality which uses more advanced JavaScript to make search result pages load even faster by only loading new information as needed on new queries.

Michael Stoppelman, a software engineer at Yelp (and a previous engineer at Google) believes that AJAX is the key to Google overcoming Bings growth. Here, Michael explains why AJAX matters:

Money money moooooney. Site speed is a huge deal for search engines. Speeding up your results usually means more searches. Which also means more ad clicks, bing bing.

Some web gurus whove analysed the new Bing search engine have noticed that it produces results faster than Google, but an AJAX Google should be faster than Bing.

How will you know if youre getting the AJAX results? You will be able to tell by the URL. A normal Google Search has will have a thread similar to the following at the end of the URL:

/search?q=QUERY

An AJAX search result replaces that with something that looks like:

/#q=QUERY

Here is an example below:

Do you think this speed increase will actually make much difference? Both Google and Bing produce results in about a second, so will this increase actually hold much benefit to searchers? We would love to hear your thoughts below.

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