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Google Video Compression

By: Andy Beal
2009-08-05



I wouldnt hold your breath, but theres a chance well soon see the end of pixelated videos on YouTube. Google has today announced the acquisition of On2 Technologies and its portfolio of video compression technology. The $106.5 million deal could signal that well soon see better compression technology used at YouTube" which means those videos that look great on your desktop, will still look great when they get to YouTube.

Today video is an essential part of the web experience, and we believe high-quality video compression technology should be a part of the web platform, said Sundar Pichai, Vice President, Product Management, Google in a statement. We are committed to innovation in video quality on the web, and we believe that On2s team and technology will help us further that goal.

But wait! Were in a recession, how can Google afford to pay $106 million for compression technology? Easy! It just offloaded the remnants of its failed Google Radio division to software firm WideOrbit. According to TechCrunch:

WideOrbit is taking over several assets of Googles radio business, namely Google Radio Automation, Maestro and SS32 automation products. The company, which is backed by at least $34.5 million in venture capital, commented on the closing of the deal saying that it was looking to expand its product portfolio and taking over Google Radios assets was a key step in that process.

So to recap: video is still hot, radio, not so much.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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