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Yahoo HotJobs For Sale?
By: Jordan McCollum 2009-07-22 With their Q2 results out"and better than expected"Yahoo seems to think theyre now in a prime position to review their holdings. In their portfolio, and on the chopping block: HotJobs and Yahoo Small Business. But Yahoo may also be looking to invest, most likely in Xoopit. According to Reuters, Yahoo may be looking to divest itself of HotJobs, a job search website, as well as the division over Hot Jobs, Yahoo Small Business. YSB covers Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Merchant Solutions, Yahoo! Business Email, and Yahoo! Store, which could net the company a big bonus. Yahoo has been looking to sell for 2-3 months in an effort to focus on its core business.
As we said in May, Yahoo really wants to get in on social networking. Yahoo announced its social/mail push back in January 2008, but we havent seen a lot of movement on that front. The full acquisition of Xoopit might constitute the first step in that direction"but it doesnt look like focusing on Yahoos core business of search. (On the other hand, their free webmail offering is an important part of the business, too.) What do you think? Will Yahoo really sell HotJobs and YSB and/or buy Xoopit? Would either/both be a good idea? CommentsTag: Yahoo, HotJobs, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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