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SEMPO And Yellowbook

By: Manoj Jasra
2009-05-07



Yellowbook, and SEMPO Institute today announced an educational partnership whereby SEMPO Institute will be providing distance learning education for Yellowbooks media consultant sales team.

Training is considered a key investment at Yellowbook. From skills-based training to leadership development, we are always looking for opportunities to help our employees achieve their career goals, said Bill Klock, Yellowbooks general sales manager, sales recruiting and training. Our partnership with SEMPO Institute provides an additional source with which to elevate our media consultants skills.

Added Katie Donovan, SEMPO Institute business development manager, Businesses are coming to SEMPO Institute to participate in best practices training and further enhance their skills in online marketing.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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