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Canada Launch Of Hitwise

By: Manoj Jasra
2009-04-27



Hitwise, today announced plans to measure Internet usage in Canada. Hitwise will report on 85,000 Web sites across more than 160 industry categories based on the Internet activity of 100,000 Canadian Internet users from all provinces and territories. The Hitwise Canadian data sample comes from partnerships with Internet service providers and opt-in panels.

In order to grow and protect market share, businesses must have sound data to base decisions on, said Chris Maher, president of Hitwise. Hitwise provides the most timely and comprehensive intelligence about Internet usage and will now help marketers better understand the specifics of the Canadian market. And as in all our markets, Hitwise clients will receive the service and support they need to go beyond the data, take action and generate immediate return"

The Canadian service will provide clients with data on Web sites traffic rankings, Clickstream, search terms and demographic segmentation. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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