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Google Will Acquire Twitter?

By: Andy Beal
2009-03-09



During Charlie Roses interview with Google CEO Eric Schmidt, the topic of future acquisitions comes-up. Of course, many of us expect Google to acquire Twitter. Schmidt explains:

I shouldnt talk about specific acquisitions. Were unlikely to buy anything in the short term partly because I think prices are still high. And its unfortunate I think were in the middle of a cycle. Google is generating a lot of cash. And so we keep that cash in extremely secure banks.

So there you have it! Google will acquire Twitter!

I know, I know, Schmidt didnt actually say that, but since when does Google ever clearly express its intentions? "No intention," "unlikely," and "no plans" are all standard issue for Googles executives and time after time the search engine proves that it plays word-games with the media.

As Mark Evans explains, there are plenty of good reasons for Google to acquire Twitter"the top reason is Googles ability to place AdSense ads in your Twitter stream"but theres an even bigger reason why Google should, nay must, acquire Twitter.

Twitter is becoming an important communications channel"intrinsic to the web. Aside from the being able to pick up the company for a fraction of the $15 billion Google has in cash, Twitter is a key component of the search engines ambitious goal: to organize the worlds information.

Dont believe Googles slight-of-hand talk about the timing not being right. The timing is perfect! While other companies pull back on spending"causing Twitters valuation to drop due to lack of interest"Google can fly in under the radar and pick up perhaps the most important internet start-up since Facebook.


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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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