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SEMPO In-House Salary Survey

By: Manoj Jasra
2009-01-14



Is the economy having a severe impact on compensation for search engine marketers or is the SEM profession weathering the storm better than other sectors? That is one of the critical questions the Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org, plans to answer with the launch of its 2nd Annual In-House SEM salary survey.


The 22-question survey is open to all in-house search engine marketing professionals, whether they work in organic and/or paid search positions . Membership in SEMPO is not required to participate. To take the survey, log on to: http://www.sempo.org/learning_center/in-house_survey_0901. All responses are anonymous. The survey will run until February 20 with results expected to be announced in March.

Survey data to be collected includes salary ranges of SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries, such as bonuses, benefits and perks; changes in SEM staffing levels within enterprises, and in SEM budgets.

1st Annual Recap
SEMPOs 1st Annual In-House Salary Survey showed search engine marketers receiving healthy salaries in line with their experience but salaries in the mid-to-high $100s to the $200K range still required five to seven years experience. Another key finding was roughly one third of in-house SEMs were managing monthly budgets in excess of $200,000, a level that exceeded expectations.

Other findings were:
  • Of those managing budgets greater than $200,000/month, 42.3% are managers, and within that group, 27% report salary ranges in excess of $100,000/year.
  • 39.4% of respondents managing monthly SEM budgets in excess of $200,000 report having 3 years of experience or less. 34.2% have between 3 and 5 years experience, and those with 5+ years of experience totaled 26.4%.
  • 42.6% of those managing budgets larger than $200,000/month do not manage staff. 92.9% are part of a dedicated in-house SEM team and 77.4% of those teams are considered to be part of their companys Marketing departments.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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