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Hitwise Search Percentages For January 2009

By: Manoj Jasra
2009-01-13



Hitwise announced today that Google accounted for 72.07 percent of all U.S. searches conducted in the four weeks ending Dec. 27, 2008. Yahoo! Search, MSN Search and Ask.com received 17.79 percent, 5.56 percent and 3.15 percent, respectively. The remaining 44 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.42 percent of U.S. searches.

Both MSN Search and Yahoo! Search saw increases of 2 percent and 1 percent, respectively, in December 2008 compared with November 2008. MSN Search has increased five months in a row now. For 2008 overall, Google accounted for 69.48 percent of all U.S searches, representing an 8 percent increase over 2007. Ask.com increased 1 percent in 2008 compared with 2007.


Percentage of U.S.searches among leading search engine providers


Domain

December 2007

November 2008

December 2008

2008 overall


www.google.com

65.98%

71.97%

72.07%

69.48%


search.yahoo.com

20.88%

17.70%

17.79%

19.16%


search.msn.com

7.04%*

5.45%*

5.56%*

5.88%


www.ask.com

4.14%

3.35%

3.15%

3.80%


Source: Hitwise, an Experian company


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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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