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Enquisite, Zaaz And Netconcepts

By: Manoj Jasra
2008-11-14



Enquisite, Inc., announced today the signing of agency partnership agreements with two of the nation's most respected marketing agencies.

The agencies now in partnership with Enquisite include ZAAZ, a full-service interactive agency, and Netconcepts, the leading provider of natural search marketing solutions. The alliances will allow Enquisite's solutions, including search analytics platform Enquisite Pro and click auditing solution PPC Assurance, to be offered to each agency's clients.

"The fact that the industry's top agencies have acknowledged the need for a search-focused analytics application"and adopted Enquisite as their search analytics solution of choice"is a testament to the timeliness and validity of our offerings," said Sylvie Moreau, Vice President of Sales at Enquisite. "We feel confident that these agencies and their world-renowned clients will benefit from the heightened sense of visitor understanding, increased conversions, and time/cost savings that Enquisite provides."

ZAAZ Calls Enquisite An Important Partner

As the largest web analytics consultancy in the world, we are focused on helping clients select the best analytics solutions to match their specific business needs, said Rich Devine, Director of Search at ZAAZ. Enquisite is an important partner because search is such a critical driver of qualified traffic and site performance.

While we remain vendor agnostic, we see Enquisite solutions offering a unique and deep level of actionable insight into search performance and opportunities for optimization. We anticipate that clients would find value from Enquisite as a supplemental, search analytics overlay to their existing web analytics platform, Devine concluded.

Netconcepts Says Enquisite Exposes Opportunities

"At Netconcepts we're all about data-driven decision-making as it relates to SEO, and with Enquisite we gain additional insight into each client's natural search marketing channel," said Stephan Spencer, Netconcepts' President. "We selected Enquisite because it exposes opportunities in the search/buy cycle that we can then tap through optimizations applied via our GravityStream natural search technology platform."

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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