comScore, Inc. (NASDAQ:SCOR) has updated their monthly comScore qSearch analysis of the USA search engines. In August 2008, searchers in the USA conducted 11.7 billion core searches, virtually unchanged from July 2008. Googles web sites extended their lead in the core search market share by 1.1 percentage points.

Google led the U.S. search market in July 2008 with 63 percent of the total searches that were conducted which is up from 61.9 percent in July 2008. Yahoo! had 19.6 percent, Microsoft had 8.3 percent, Ask Network had 4.8 percent, and AOL LLC had 4.3 percent.

Heres the data that comScore released for August 2008:

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user- generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

According to comScore, Americans conducted 11.7 billion searches at the core search engines, nearly identical to the number of core searches conducted in July. Google Sites handled 7.4 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.3 billion and Microsoft Sites with 977 million.

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user- generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

In comScores August 2008 analysis, Google led with 10.2 billion searches, a two percent increase over July 2008. Yahoo! ranked second with 2.4 billion searcheswhich was then followed by Microsoft with 1 billion searches and AOL LLC with 839 million searches.

If you would like more specific data about comScore qSearch 2.0, you can go here.

comScore, Inc. (NASDAQ:SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate

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