Relevancy with Google Adsense Ads

Relevancy With Google Adsense Ads

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By: Manoj Jasra
2008-08-04

Last week, Kent Sugarman of the Google Adsense team helped users understand how to get higher quality and more relevant Google Adsense ads to display within your content:

1. Use text in addition to images when possible. Please note that the crawler can't read text contained within images.

2. If you use images, be sure to title them appropriately and provide descriptive ALT tags.

3. Try imagining your site without pictures or dynamic content. This will give you a good idea of what our crawler reads. If you lack imagination, you can try turning the images off in your web browser.

If your site uses a lot of these features, make sure you provide enough text-based content in one of our supported languages to effectively convey the topic of your site. If our crawler doesnt find enough text, you may get poorly targeted ads

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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.