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Expedia Implements Baynote 
By: Manoj Jasra 2008-07-23  Baynote, Inc., the leader in recommendations and social search, today announced that Expedia, is using Baynote Social Search to complement the sites existing travel booking engine. Baynote Social Search refines search results, based on what other searchers have found most useful or most interesting. Now Expedia customers are able to use organic search terms to find travel inspiration, trip planning tools and the information they need to help them plan the perfect trip.Baynotes Social Search technology is a great fit for Expedia because the collective input from our millions of monthly visitors constantly improves the relevance of the search results, said Tom Taylor, director of strategy for Expedia.While travelers have long been able to browse Expedia.com for information of specific types of trips, such as golf or beach vacations, the new search box in the upper right-hand corner of the site enables them to enter innumerable travel-related search terms. For example, one Expedia customer may search for something very specific, such as San Diego beachfront hotels, while another may enter a broader query, such as beach vacation. Though the queries are different, the customers may actually be looking for the same thing. Baynotes search application supports Expedias efforts to continually improve their customers experience, said Jack Jia, CEO for Baynote. We are thrilled to be working with the online travel industry pioneer, and our work with Expedia represents Baynotes focus on delivering value to the travel industry.Comments Tag: Baynote, Expedia Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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