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Expedia Implements Baynote 
By: Manoj Jasra 2008-07-23  Baynote, Inc., the leader in recommendations and social search, today announced that Expedia, is using Baynote Social Search to complement the sites existing travel booking engine. Baynote Social Search refines search results, based on what other searchers have found most useful or most interesting. Now Expedia customers are able to use organic search terms to find travel inspiration, trip planning tools and the information they need to help them plan the perfect trip.Baynotes Social Search technology is a great fit for Expedia because the collective input from our millions of monthly visitors constantly improves the relevance of the search results, said Tom Taylor, director of strategy for Expedia.While travelers have long been able to browse Expedia.com for information of specific types of trips, such as golf or beach vacations, the new search box in the upper right-hand corner of the site enables them to enter innumerable travel-related search terms. For example, one Expedia customer may search for something very specific, such as San Diego beachfront hotels, while another may enter a broader query, such as beach vacation. Though the queries are different, the customers may actually be looking for the same thing. Baynotes search application supports Expedias efforts to continually improve their customers experience, said Jack Jia, CEO for Baynote. We are thrilled to be working with the online travel industry pioneer, and our work with Expedia represents Baynotes focus on delivering value to the travel industry.Comments Tag: Baynote, Expedia Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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