Yahoo! Rolls Out YSM Enhancements


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By: David Szetela
2008-05-21



Yahoo just made some nice changes to the YSM user interface:

Our latest enhancements arent going to make worldwide headlines, but they can help you do things like see at a glance which campaigns, ad groups and keywords are offline-and why. Heres what you might notice the next time you log in:

 All names of objects (campaign, ad group, keyword, etc.) that are offline are displayed with red text for easy recognition.

 The Top Campaigns and Watched Campaigns tables on the Dashboard page now include a Status column to help you identify if and why any campaigns are offline.

 Minor updates to the Campaigns page have been made, including a new Status column, the ability to filter by Status when using the Advanced Search function, and replacing the Campaign On/Off button with individual Pause and Unpause buttons.

 We made minor tweaks to the Ads table on an Ad Group page, including adding a Status column, and replacing the Campaign On/Off button with individual Pause and Unpause buttons.

 New status settings have been added on the Search page, under the Campaigns tab.

 The addition of the Status column to the Ad Group, Ad and Keyword Search screens under the Campaigns tab.

 The ability to export (using the Download button) account information has been added to account-level Ad Group and Keyword pages, under the Campaigns tab.

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About the Author:
Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that focuses exclusively on pay-per-click (PPC) advertising, managing and optimizing clients Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. His articles on PPC advertising have been published in Search Engine Land, MarketingSherpa, on his company's blog, in his weekly Content Advertising column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, PPC Summit and MarketingSherpa Summit.
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