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Steve Ballmer's Email To Microsoft Employees
By: David Snyder 2008-05-06 Techcrunch.com has released an email sent by Microsoft CEO Steve Ballmer to Microsoft employees:
Ballmer spends most the email bolstering the companys initiatives in terms of Internet advertising, and explains that the Yahoo merger was more of an accelerated means to obtain the companys vision on the Web rather than an end all be all.
The strategy, according to Ballmer had three main components:
I take this email with a grain of salt. As much as his letter to Yahoo seemed to be structured to devalue his search competitor, this email looks like a bid to boost Microsofts value. The reality remains. Among the big three Microsofts Live Search is by far the most lacking search property in terms of relevance and usage. Besides there investment in Facebook, their approach towards becoming a far reaching online media power has been rather tame. The question for Monday will be whether this withdraw will be seen as a swing and a miss to Microsoft investors, or as a well played business maneuver? The time and the market will answer that. The reality for Microsoft is that they need to take Ballmers advice and go back to work on Monday with focus.
I think they have more than a short distance to go in reaching their goals. CommentsTag: Microsoft Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - ![]() View All Articles by David Snyder About the Author: David Snyder is a Search Marketer and SEO for JRDunn.com and contributing author for Andy Beal's MarketingPilgrim.com | |||||||||||||||||||||||||||||
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