Who's Bluffing? Microsoft Or Yahoo?


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By: Andy Beal
2008-04-29



The weekend deadline for Yahoo to accept Microsofts buyout offer has passed, with no new news.

Now AP is speculating whether Microsoft is bluffing about its talk of abandoning its bid or if the software company might actually walk away from the deal.

The public remarks of Ballmer and Liddell could be just part of a negotiating ploy aimed at pressuring Yahoo to the negotiating table.

But some analysts think Microsoft would be smart to walk away now.

By turning a cold shoulder, Microsoft could position itself to return with another bid this summer in hopes of completing the acquisition without suffering through the disruption and rancor likely to erupt if Microsoft were to try to oust Yahoos board in a risky process known as a proxy contest.

Im not a poker fan, but Ive watched enough Texas Hold Em to know were watching to pros trying hard not to give away their tell prior to the river card.

And for fans of The Young & the Profitless

Sitting in a smoke-filled room, Brad examines his hand one last time. Should he up the ante or should he fold. Across the room, Stacey hangs-off the arm of Grant. Does Grant have the winning hand? Is Stacey secretly hoping Brad will win the pot? Stay tuned

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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