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Yahoo And Apple Merger?

By: Andy Beal
2008-02-11

Im not a financial analyst"so forgive my ignorance here"but why isnt anyone talking about a merger between Apple and Yahoo? I know that were all fixated on how Microsofts ...

...purchase of Yahoo might help them make a dent in Googles search engine market share, but there are other reasons why MSFT is interested"and those same reasons apply to Apple.

Just about all of our normal computer activities are moving to web-based applications. Email, document creation, hard drive storage"heck even our operating system. Suggestions are made that Microsoft should be concerned that Google will make a Windows operating system obsolete, but what about Mac OS X?

OK, so Apples not really interested in being in the search business, but with its increased share of personal computer ownership, aspirations of dominating mobile web users, and its continued development of Safari, surely it would benefit from Yahoos web apps, rich content portals, and mobile audience?

Apple could farm-out the search responsibilities to its buddy Google, and use Yahoo as a way to protect itself embrace the shift to a world where everything we do on our computer is within a web browser"not the operating system.

OK, have at it. Ridiculous suggestion? Some merit? Genius?

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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