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Yahoo! And AT&T Extend Partnership 
By: Navneet Kaushal 2008-01-31 Yahoo! Inc. and AT&T Inc. have announced a long term partnership to share revenue generated from mobile phones and personal computers advertising.  This deal is built upon the already existing alliance between the two since the year 2001. While the financial details were not talked about, it would work in the following manner: Yahoo will provide AT&T customers, search (pay-per-click ) and display advertising on mobile devices and PCs, in addition to enhancing and garnishing the looks of the existing AT&T's Web portal. "We are now the search engine and the advertising engine behind all of (AT&T Mobility) customers." Marco Boerries, executive VP of Yahoo's Connected Life division. Yahoo! Should also be excited because the deal allows it access to about 70 million customers of AT&T. The news came at a time when Yahoo! gave a disappointing forecast and its shares fell to about 11%. CommentsTag: At&t, Yahoo Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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