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Yahoo Loses Chief Performance Officer To Google

By: Jordan McCollum
2008-01-02

Yet another Yahoo executive departs the twelve-year-old company. Steve Souders, Chief Performance Officer at Yahoo, will start at Google next Monday...

...according to his personal website.

Before you all assume that Souders was in charge of Yahoos Mime Troupe, let us clarify that the Chief of Performance was in charge of website performance. Souders is author of the High Performance Web Sites. At Yahoo, he worked on the YSlow Firefox (Firebug) extension, as well as the official Developer Network and the User Interface blogs.

Souders has worked at Yahoo since 2000. You may have seen him speaking at Aprils Web 2.0 Expo or Octobers Widget Summit or Future of Web Apps.

Yahoo executives have been leaving the company with such frequency this year that its hardly news. Some say that its yet another sign that Yahoo, once the sweetheart of the Internet, is on the fast track to oblivion. I wouldnt go that far yet, but losing yet another executive to Google has still got to smart.

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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