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Imagine how dirty the web is going to be in a couple years. Matt talks up Google, but will a central body like Google even be able to to draw the line between optimization and spamming? Especially when much of the "spam" is the source of much of their revenue?

In response to Graywolf's great post, Rich Skrenta thinks Google is a cause of the problem rather than providing a solution. Amoral profit driven machines recommend whatever pay the most, even if the offer is illegal.

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