Google Requests Help Fighting Malware


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Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software
By: Chris "Silver" Smith
2007-12-03

This last week, I whined a bit about Google results containing many links to malware sites, due to them making use of well-known black hat tactics.

InternetNews.com is now reporting that Google is asking for assistance from the altruistic public on fighting the malware offenders. Googles Security blog requests more assistance on fighting the bad guys, noting that theyve improved in the past year, citing the warnings they pop up when users click on a link where theyve detected possible malware.

Heres one suggestion I have: allow users to personalize Google so that if malwares been detected, the links dont appear in the SERPs at all. You could set this as a default setting for all users, and then allow those who desire unscreened results to just opt out of that.

If youll ban sites for getting overly aggressive at optimizing themselves to be found, why would you keep sites that may be deploying software to make zombies out of users PCs?

The request to help is one more good method for fighting malware, especially since sites can start deploying malware at any time, even right after Google has spidered them. However, Id still be interested in hearing why a number of apparently legacy black hat tricks were able to work in the first place, which enabled this particular attack to have some teeth.  Just last week, Matt Cutts noted another case of easy black hatters which theyve recently caught.

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About the Author:
Chris formerly headed up the Advanced Technology Department for Verizon Superpages.com (later spun off under Idearc Media), where he worked for ten years, specializing in patent-pending work in mapping, local search, analytics, and SEO. As the natural search optimization expert for Idearc, he founded and chaired the company's SEO Council. Chris is currently a Lead Search Strategist for Netconcepts, a search optimization firm. Chris is a regular columnist for Search Engine Land, covering the 'local search' beat. He also blogs for Natural Search Blog, and speaks at industry conferences such as Search Engine Strategies.
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