iEntry 10th Anniversary
RSS
Contact
 |
|
SEMPO Launches 2007 State Of The Market Survey 
By: Manoj Jasra 2007-11-29 SEMPO (Search Engine Marketing Professional Organization), announced yesterday it is launching its fourth annual industrywide survey to assess... year-to-year changes in SEM spending and resource allocation. The survey is open to all search engine marketing professionals working in an agency, or in-house. Participants do not need to be SEMPO members. Log on to http://www6.intellisurvey.com/run/sempo2007 to take the survey. As an incentive, SEMPO is partnering with Incisive Media, owners of the Search Engine Strategies (SES) conferences, to randomly select one participant who will receive an SES conference pass, valued at more than $1,000. This last year we in the search engine marketing profession have seen tremendous changes, with the major search engines making significant strategic company acquisitions, the exponential growth of social networking and their increasing influence in search and stepped up innovation in online advertising networks, says Jeffrey Pruitt, SEMPO president and Executive Vice President, Corporate Partnerships, iCrossing. SEMPOs survey is the perfect opportunity to learn how these shifts in the market affect the role of the search engine marketer, whether agency or in-house, and what changes are ahead in the coming year. Radar Research, a Los Angeles-based research and consulting firm which conducted the 2005 and 2006 surveys, is continuing as SEMPOs survey research partner. SEMPO and Radar Research are conducting the survey through early January, 2008. Preliminary results will be available in February, 2008 with a full report expected in late Q1 2008. As the pre-eminent search marketing professional organization, SEMPO is committed to taking a leadership role in empirical research, says Gord Hotchkiss, SEMPO chairperson and CEO, Enquiro Search Solutions. Our annual survey and our new survey to collect salary data on in-house personnel are just two examples of how we provide unique, actionable market data to our growing professional community. 2006 Survey Recap SEMPOs 2006 survey revealed that SEM spending had risen sharply, to $9.4 billion, a 63% year-to-year increase. The survey included data on paid placement, paid inclusion and organic search as well as spending on SEM technology platforms. The survey also found organic SEO to be the most popular form of SEM, with paid placement a very close second. However, in dollars, paid placement accounted for 85.9 percent of total spending, or $8.1 billion. Comments Tag: SEMPO, SEO, SEM Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
$line) {
echo $line ;
}
?>
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
