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Google's Storage Store On Its Way 
By: David Berkowitz 2007-11-27 Jeremiah Owyang, my mentor for all things related to Online Data Storage (worth capitalizing for the time being), sent me the Wall Street Journal story... ...about Google reportedly offering a paid data storage service soon. Given the distribution of Google Desktop, it will instantly be a formidable competitor here (moreso than when it entered new markets where it didn't have as strong a foothold such as Google Checkout). Of course, there's a big difference between free file searching and paid data storage. It would also be interesting to see how well Google's done with its paid storage for mail (Gmail) and photos (Picasa), Google currently offers 10GB for $20/year, 40 for $75, 150 for $250, and 400 for $500, so we'll see if those prices stay in place. Gmail already offers nearly 5.3GB for free. Here's the competitive landscape Google's entering, according to WSJ: About the Author: David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed Marketing firm's Emerging Media Practice. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. He often speaks at events covering marketing, media, and technology; his previous engagements include Ad:Tech, Consumer Electronics Show - Digital Hollywood, MediaPost's Search Insider Summit, and many others. He has also blogged extensively with MarketersStudio.com, MarketingVox, nowEurope, AdTechBlog, and others. |
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