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Aviation Week Launches Vertical Search Engine

By: Bill Hartzer
2007-10-31

Aviation Week, the largest multimedia information and services provider to the global aviation, aerospace, and defense industries, has an launched an aerospace and defense industry vertical search engine at www.aviationweek.com.

This new vertical search engine provides AviationWeek.com visitors with one resource to get aviation-specific information.

Aviation Week home page

This new vertical search engine was developed in partnership with Inventory Locator Service (ILS) using the Industry Eyes filtered web search along with content from AVIATION WEEK, as well as news, company information and product/service listings.

According to Aviation Week, this new vertical search capability is the latest in a series of enhancements to AviationWeek.com. The site was was relaunched in January of 2007 and noew includes the latest industry news and insight, as well as multimedia content that includes news, videos, audio podcasts, photo galleries, blogs across all aerospace and defense sectors and forums and discussion groups.

Aviation Week search results

AviationWeek.com currently averages 800,000 views and over 200,000 unique visitors a month, who are predominantly executives and engineers from aerospace and defense manufacturers, airlines, armed forces, government agencies, MRO service providers, educational and R&D institutions.

You can check out this new vertical search engine by going to www.AviationWeek.com.

Aviation Week is a division of The McGraw-Hill Companies. Founded in 1888, The McGraw-Hill Companies (NYSE:MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands including Standard & Poors, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2006 were $6.3 billion. Additional information is available at www.mcgrawhill.com.

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About the Author:
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster's Vizion Interactive's already robust search engine marketing and social media marketing offerings.


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