iEntry 10th Anniversary
RSS
Contact
 |
|
More Google Analytics Updates! 
By: Manoj Jasra 2007-10-17 Emetrics Washington DC, Google announced some more features to Google Analytics as well as a new update to Urchin 5 software. The new updates to Google Analytics include site search reporting and event tracking. What an interesting time to release these new features, the day after the live Microsoft Gatineau Demo at Emetrics. Users can enable site search to identify keywords, categories, products, and trends across time and user segments, thereby helping them measure the effectiveness of their websites and their marketing dollars. Site search aggregates data about how searches affect site usage, e-commerce activity, and conversion rates, by tracking internal search patterns. This will soon be available worldwide, and it works with Google Custom Search, GSA, Google Mini and many other non-Google site search products. With Web 2.0 features also spreading on the Internet, measuring their success is increasingly valuable. Event tracking, which launches in a limited beta at the eMetrics Summit, enables Google Analytics users to measure visitor engagement with a site's interactive elements, such as Ajax, Javascript, Flash movies, page gadgets, downloads and other multimedia Web 2.0 experiences. Google Analytics users who are attending the eMetrics Summit can sign up for event tracking at the Google Analytics booth, and users should note that when they add event tracking, they must update their page tags from "urchin.js" to "ga.js". For those who prefer a software version of web analytics, Google Analytics is introducing Urchin Software in limited beta worldwide. Urchin Software is an update to Urchin 5 software, and a free 90-day trial of the beta version of Urchin Software can be requested from an authorized reseller: http://www.google.com/analytics/support_partner_provided.html. Urchin Software will be available for a discounted price to users of Urchin 5, and will include many improvements including tools to assist in migrating configurations and data from previous versions of Urchin. Once the new software is out of beta, it can be purchased through an authorized reseller, who often offer comprehensive support and consultation services as well. Comments Tag: Google, Analytics Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
$line) {
echo $line ;
}
?>
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
