Yahoo Search Supports Bogus Webmaster Stats

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Yahoo! Search Supports Bogus Webmaster Stats

By: Aaron Wall
2007-10-16

I was sad to see Barry's post about Yahoo! showing garbage stats to unauthenticated users.

Not that they asked for it, but here is my advice for Yahoo! Search:

Following Google's moves from last year is no way to catch them.
How about marketing yourself on your key properties.
Invest in Wikia search and share technology with them to attack Google from multiple fronts. Google engineers have openly admitted to frequently hand editing the search results. Now that search is back to being about people tell the USER that it is their web and THEY own it.
What if you assumed you already lost the search battle and decided to counter Google by being open about search, and being actively involved with the webmaster community? What is the worse that can happen? People start talking about you, trying your product, giving you feedback to improve your product, talk about you, and you gain marketshare. Oh no!

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Tag: Yahoo!, SEM, SEO

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.

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