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Yahoo Launches New Search Interface 
By: Andy Beal 2007-10-02 Just last week Microsoft launched their new search interface, now Yahoo joins in with their rollout of Search Assist and a new results format. Search Assist was first spotted back in July and provides a smarter way to suggest search queries to users. With Search Assist, simply start typing a search and it runs in the background, just waiting to show-off. Hesitate, pause your search, struggle to get the correct spelling, and Search Assist appears to save the day. Heres a search for Britneynow, what is her last name? 
Yahoo explains Search Assist will help reduce what it calls Web search fatigue. -A Harris- study revealed that while 99 percent of online adults use a search engine to find information on the Internet, a mere 15 percent of them find what theyre looking for with their first search, with most needing to conduct three to four searches. Along with Search Assist, the search engine enhances it search results format by bringing in audio, video and photos directly. Heres how a search for the movie Kingdom looks 
This upgrade keeps Yahoo in step with Google, Ask, and Microsoft"all have launched similar interface upgrades. As with Microsofts launch last week, the question is, has Yahoo done enough to win over new searchers? Comments Tag: Yahoo Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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