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Google Execs Talking About Video Ads 
By: Jordan McCollum 2007-09-07 Thursday at the Citigroup Technology Conference in New York, Google Director of Product Management Sundar Pichai and Group Business Product Manager Nicholas Fox spoke about the possibility of image or video in the universal search interface"in the sponsored listings. From MediaPosts coverage:
Fox says Google will only proceed cautiously and slowly with this option to avoid this burnout and ad blindness from users. Pichai acknowledged that the images and video ads you see today on content networks are not what will work. They wont carry over well. (So hopefully there wont be any of those gnome-zapping ads.) Universal search itself is evolving, said Pichai: Universal Search is still in a nascent stage, and that Google still has many queries that return the standard ten blue text links, ask Asks Michael Ferguson described it. Comments Tag: Google, Video Ads Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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