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AdWords Go Wrong - Sexy Ads On Sexual Harassment Site

By: Andy Beal
2007-08-07

For the most part Googles AdSense algorithm is pretty good at matching AdWords ads to relevant content.

Unfortunately, every now and then it goes wrong. This time Google decided that an ad for Sexual Emoticons would match perfectly with content on practical tips for handling sexual harassment in the workplace. Were pretty sure thats the last thing the site visitor would want to see.

Its no wonder Facebook advertisers are concerned with their ad placement, when even Google cant always get it right.

Check out the bottom left of this screenshot - click to enlarge
google-sexual-harassment
Thanks to Mike for the tip.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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