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Search Wars: Google Dominates, Yahoo & MSN Decline 
By: Solomon Rothman 2007-03-29 For those of you that aren't addicted to search engine marketing blogs the results regarding the current search engine market share have been released from a number of different sources each one using separate metrics. They been complied and analyzed by Danny Sullivan of Searchengineland here (it's a VERY long article). Here's the jist. Most the sources agree Google is dominant and it's market is increasing. Yahoo is plummeting, and MSN Live has just leveled off after severely plummeting for months. Ask is still around and holding it's very niche market share just fine. So basically, Google is THE search engine and Yahoo has lost much of the market share it had. What to watch for: There have been numerous negative rumors flying around the blogosphere about the integrity of Yahoo's search results being comprised from paid listings and webmasters getting more of their pages indexed if they put Yahoo search on their site. That's not good when their market share is already on such shaky ground. I predict Yahoo's Search Engine percentage will decrease even more in the next 6 months. Can Microsoft save MSN Live? I don't know. They haven't been doing well with Vista, but I don't think they'll give up this easily. How big can Google's peace of the pie get? I wonder how large or dominant a single company can get, before a new competitor emerges, the company splinters or something else happens. Tags: search engine wars, Google market share Add to  Del.icio.us |  Digg |  Reddit |  Furl
Have a bookmark! -  About the Author: Solomon Rothman is the CIO for Social Media Systems; an online marketing company that helps its client succeed by providing web development bundled with search marketing. He authors numerous blogs including 3net Search Engine Marketing Blog and loves the ongoing challenges of the online marketing world. Besides technology, Solomon's other passions including filmmaking & screenwriting. |
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