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Do Google's Job Ads Reveal New Products?

By: Andy Beal
2007-03-20

Forbes believes the easiest way to discover Google new product initiatives is to browse among the many job listings the company advertises.

While the company may keep quiet on new product ideas, it still has to hire the right people for the job, and that involves posting a few juicy details that could reveal new innovations.
A year ago, human resources consultant John Sullivan asked one of his employees to cruise through Google's job listings before Sullivan paid a call on the companyBased on the company's "help wanted" ads, Google seemed to be working on a set of programs that would compete with Microsoft's Office suite. "You're nuts," Sullivan recalls telling his employee. "They don't do that-that's not sexy." Lo and behold, last October, Google launched its would-be Office killer: Google Docs & Spreadsheets.
That certainly explains why I keep seeing Google job listings for Columba Intelligens. ;-)

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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