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Lanzone: Still Against Paid Inclusion 
By: Navneet Kaushal 2007-03-08 Stepforth wrote a post a couple of weeks back on Yahoo Reinvents An Old Wheel: Paid Inclusion Gets a Facelift. A comment to this post Jim Lanzone, the CEO of Ask.com has attracted a lot of attention. I'm still against paid inclusion, because I still think it is hypocritical to charge for something we need to do anyway to be the best search service we can be. I also think it's a dis-service to our users to blur the line that much between paid content and editorial content. Barry on Search Engine Land says that he has "confirmed from Ask.com that these comments are from Jim Lanzone, the CEO of Ask.com." Jim Lanzone first denounced paid inclusion in the beginning of 2004. So we still know that he does not think much of paid inclusion. Comments 
About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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