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Mobile Search Not Too Hot 
By: Andy Beal 2007-02-13 A recent UK survey of mobile phone users suggests that there may be no where near the amount of people using their cell phones for search, as believed. Just 20% of UK subscribers actually search for content on the mobile internet, despite an industry perception that 89% do, according to research released today, from the Mobile Entertainment Forum and OvumWhats more, theyre not searching for restaurants, or directions. Just 2% conduct a search on a daily basis and those searching less frequently, search for ringtones and music downloads. And remember, this is a UK survey. The Brits are ahead of their US cousins, when it comes to mobile phone adoption and technology. The stats hardly send a warm and fuzzy message to those looking for a broader adoption of mobile content. Comments Tag: mobile search Add to  Del.icio.us |  Digg |  Reddit |  Furl
Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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