Dub Dub Dub Your Yahoo Ads

Dub-Dub-Dub Your Yahoo Ads

By: David Utter
2006-08-14

Yahoo wants its advertisers to be sure to include the WWW part of URLs when making entries in its Ad Targeting tool.

Did you know that W is the only letter of the alphabet with more than one syllable? It's true, sing the Alphabet song to your co-workers and you'll hear it for yourself.

Those Ws are very important when it comes to your Yahoo ads. The Yahoo Publishing Network blog entry on the topic of Ad Targeting emphasized the importance of leading off one's domains correctly:

When entering URLs into the Ad Targeting tool, its important to always include the domain prefix"www, www2, etc."on all entries, even sub-domains, individual pages, RSS feeds and RSS posts.

Ad Targeting is designed to function this way, so be sure to dub-dub-dub your domains.

According to the post and Yahoo's helpful resources, Ad Targeting lets you specify ad categories best suited to your site's focus and audience.

Ad relevance is important to any site publisher who wants to monetize their advertising space. Yahoo wants to help, but it needs you to dub dub dub those domains so it can properly deliver the best available ads from inventory to your site.

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Tag: Yahoo

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About the Author:
David Utter is a staff writer for SearchNewz and WebProNews covering technology and business.