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Fox Signs Efficient SEM Company 
By: SearchNewz Staff 2006-08-09 Two days after the announcement that Google would supply the search technology and advertising across MySpace channels, search engine marketing company Efficient Frontier announced that its own deal with Fox Interactive Media (FIM). The company will manage FIM's bid and performance management of paid search across multiple business units, including FOXSports.com, IGN.com, MySpace.com, RottenTomatoes.com, AskMen.com, Scout.com and GameSpy.com. "Efficient Frontier enables us to consolidate search for all our channels under one umbrella and deliver on our traffic goals through real time ROI tracking," said Bill Macaitis, Vice President of Traffic Generation and SEO/SEM for Fox Interactive Media. "Their portfolio bid management technology handles the complexity of bidding on 500,000 plus keyword campaigns and automatically funnels dollars into the keywords that drive profits." "Search is about being able to provide customers what they want, when they want it, how they want it," said Ellen Siminoff, CEO of Efficient Frontier. "We want to ensure that our marketers can deliver that experience from real- time e-commerce to cross-sell and up-sell opportunities and are pleased to be working with Fox to effectively grow its campaigns through quantified search." Have a bookmark! - 
About the Author: One of the many staff writers covering the search engine industry for SearchNewz.com. |
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