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Are The Search Kings Now Immortal? 
By: Jason Lee Miller 2006-07-25 If one were thinking of debuting a full-web US-based search engine today, they'd better have an astounding product. The top five placeholders in the search industry seem not only impenetrable, but growing in search share. Nielsen//Netrating's report for June is more of the same. According to the report, Google has nearly reached the 50 percent mark in the U.S., more than doubling Yahoo!'s command, and quintupling MSN. Add Google-powered AOL search, which is in fourth place, and that means that Google rules the search world with 56.3 percent of queries. With AOL searches, that translates to over 3 billion queries handled. Past the top six, which includes Ask.com and Ask-owned MyWay with a combined 4.5 percent search share, and the situation looks bleak. Netscape, Dogpile, iWon, and Earthlink all have dropped rather than gained, and have dropped by significant numbers. Each controls half percent or less of searches. Each has declined in search share more than a quarter. Is that it then? Is the search market set in stone? We've come a long way from the phone-book style Internet directory (remember those?) when search was wide open to the most talented players. Even if Google lost its number one position, would it be possible for any new search engine to break the top three? The top five?
Discuss this article with your fellow WebPros at WebProWorld. --- Search bookmark! - 
About the Author: Jason Lee Miller is a writer covering e-business, search, Internet trends and development. |
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