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Turn Off ODP Description With MSN Search 
By: Chris Richardson 2006-05-23 Give MSN Search some credit. Since the official launch of their "Google killer," the developers of MSN Search have been very receptive to their user base by soliciting comments and suggestions that they actually acknowledge. Like most, if not all search engines of note, the developers at MSN Search launched a blog shortly after their search engine officially launched. The purpose of this particular weblog is, like I mentioned, to collect comments and suggestions from MSN Search users and webmasters alike. The beauty of the MSN Search blog is the developers are quite interactive with their audience, acknowledging and responding to valid comments. The reason I'm bringing this up is because on their latest post, the MSN Search team has provided webmasters a degree of SERP control (over their personal listings) that other engines seem to lack. MSN Search now allows webmasters to opt out of DMOZ descriptions, which can appear in SERPs in lieu of the meta description, something a webmaster may not want to happen. Controlling which descriptions shows up in the MSN Search results is not difficult at all, as demonstrated by Girish Kumar, the developmental lead of MSN Search: ...what we did was introduce a new option at the page level - a robots meta tag - that tells the MSN search bot not to use the DMOZ site snippet. This is something that only can be done at Web page level, by a webmaster, and is not done as part of the robot.txt file. So in your Web page you'd put: <META NAME="ROBOTS" CONTENT="NOODP"> or <META NAME="msnbot" CONTENT="NOODP"> So if you don't want DMOZ descriptions showing up in MSN Search listings, you now have a way to prevent that from happening. I wonder if Google and Yahoo will follow suit? About the Author: Chris is a staff writer for iEntry, focusing on the search industry. |
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