Marin software manages about 5% of Google AdWords spend for clients, and they noticed that since Google Instant was unveiled, AdWords ad clicks are up 5%. Since the launch Google’s Jonathan Rosenberg has mentioned that the impact on AdWords was “not material.”
|Google Profits Soar From Instant Search|
I found the repeated use of those exact words suspicious and diversionary, and, as it turned out, with good reason! When Google Instant launched I highlighted what Google was doing to screen real estate & predicted this shift.
Turns out that the “tin foil hat wearing SEOs” were right once again.
And that 5% lift in AdWords clicks is on top of the lift Google has seen from
- creating a 4th ad slot for comparison ads (in high paying verticals like “credit cards” and “mortgage”)
- sitelinks, merchant ratings, and other ad extensions, that gave Google another lift. On the last quarterly call Jonathan Rosenberg stated: “These ads appear on more than 10% of the queries where we show ads and people like them. We see this because click-through rates are up for some formats as much as 10% and up more than 30% on some others.”
The Google as Monopoly meme continues to grow.