If we look at the trends surrounding search, content marketing seems to be topping the list of current trends. There are many reasons behind the increasing interest in content marketing, the biggest being application of content marketing for successful SEO.
Even though social media has gained lot of importance in the past, but the use of SEO is still prominent in the digital world. Studies have indicated that organic traffic much more profitable as compared to traffic from paid sources such as advertising. An organic search result holds more trust, than a paid source.
Search Engines are now making use of content from social mediums (such as facebook, Twitter and Google+) to provide users with relevant data or content. Hence, content is still the king even when it comes to social media. The number of times a story has been retweeted indicates the success of content. Hence, marketing of the content on social media websites is very important.
The following info graphic from Sekari offers a nice way of visually understanding how social media, content and SEO connects. It also provides some useful tips on how to make the content more share-worthy.