Through this program, Google aims to assist nonprofits in reaching and engaging their supporters, improve their operations and raise awareness for their cause. If you have a nonprofit organization, your site can apply for the said program, and if approved, get access to many products and resources that will help your organization expand its impact.

Some of the free products include:

• "Google Grants: Free AdWords advertising to promote your website on Google through keyword targeting.
• YouTube for Nonprofits: Premium branding capabilities on YouTube channels, increased uploading capacity, the ability to select custom thumbnail images, and Call-to-action overlay on your videos.
• Google Earth Outreach Grants: Free licensing for Google Earth Pro, Google SketchUp Pro and Maps API Premier.
• Google Apps for Nonprofits: Free version of Google Apps for Nonprofits with fewer than 3,000 users, or a 40% discount ($30/user/year) on Google Apps for Business for organizations which have over 3,000 users."

There are also other benefits listed by Google such as monthly newsletter, special offers and events, training materials etc. Click here to find out the eligibility criteria and all the other information for the program.