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Top Losers From Google's Farmer Update 
By: Manoj Jasra 2011-02-28 Last week Google introduced an update to its index which would try and remove low quality sites from the top of its results. There was a heavy focus in targeting content-farms which syndicated... ... much of their content from other sites via RSS feeds as well as sites which were generally not useful to searchers. A company called Sistrix did an excellent job trying to quantify the results of Google's update via its 'visibility index'. Their visibility index is an index value calculated from traffic on keywords, ranking and click-through rate on specific positions. After crunching over a million keywords, the top losers based on Sistrix's research turned out to be the following sites:
Comments About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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