Bing Rises 21 in Search Market Data in January

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Bing Rises 21% In Search Market Data In January

By: Manoj Jasra
2011-02-09

Hitwise announced its monthly search market share data for January 2011. Google accounted for 67.95 percent of all U.S. searches conducted in January 2011.

Bing-powered search comprised 27.44 percent of searches for the month. Full highlights below:

Google accounted for 67.95% of all U.S. searches conducted in the four weeks ending Jan. 29, 2011.
Yahoo! Search and Bing received 14.62% and 12.81%, respectively. Bing.com searches increased 21% in January 2011.
Bing-powered search comprised 27.44% of searches for the month, an increase of 6%.
Bing and Yahoo! Search achieved the highest success rates in January 2011. This means that for both search engines, more than 81%of searches executed resulted in a visit to a Website. Google achieved a success rate of 65%.
Longer search queries " five to eight words " were up 5% from December 2010 to January 2011. Shorter search queries " those averaging one to four words long " decreased 1% from December 2010 to January 2011. Two-word searches comprised the majority of searches, amounting to 23.59% of all queries.
Out of all paid clicks to the top 500 retail sites, Amazon captured the majority of traffic, or 11.25% of all paid clicks for the four weeks ending Jan 29, 2011.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.

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