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Google Improves AdWords Preview Tool For Mobile Users
By: Courtney Mills 2011-01-28 After recent updates to URL's and negative keyword management, there is even more good news this week for Google AdWord users. Google has improved its AdWord Preview Tool so that mobile... ... users can see how their ads will appear on different devices " iPhone, Android, etc. Google has introduced changes to the tool that they hope will help marketers optimize mobile ads searches. In order to preview their ad, advertisers must be signed into their account which also allows them to see integrated keyword diagnosis results. By setting a specific location for the preview, users can now see how your ads will look to a user in New York even if they are located in San Francisco. Advertisers can also view and analyze their ad visibility on multiple devices without having to borrow all of your friends' phones! Google's Gordon Zhu announced the news on the Inside AdWords blog, including:
The preview tool will also be very handy for advertisers who want to target their mobile ad campaign to an area other than their current physical location. By entering latitude and longitude information in the Ad Preview Tool, users can promptly verify if their ads are displaying their business address to mobile users properly within a specific geographical location. I have to admit, this is pretty neat! You can explore these new features by finding the Ad Preview Tool under the Reporting and Tools tab in your AdWords account or by navigating directly to www.google.com/adpreview. CommentsAbout the Author: Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities. |
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