• ...metrics and ad unit CTR & other ad unit level metrics can be seen under Performance reports tab.


• Drop-down selector to allow/block ads will now display product names.


• Ad requests is the new term for Ad unit impressions and queries.


• Terms under Ad types now include text, image, rich media, animated image, and flash.


• Users of AdSense for games and AdSense for video products can create and edit channels and see reports.

These changes have been made on the basis of the feedback given by the users.